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Poor TV Ratings Trend Continues For WWE

Following last week’s record low Raw rating and low SmackDown Live number (on taped shows in London, England), WWE will have been hoping to bounce back with this week’s live broadcasts. Unfortunately, that was not the case.

While Raw was up from the previous week’s all-time seasonal low (2.68 million – the lowest since Raw was getting routinely thumped by WCW’s Nitro in 1996), it was only marginal. The show pulled 2.75 million viewers, albeit against tougher competition, more than 13% down from last year’s number on the equivalent date. Aside from last week, it is the lowest number the show has managed in 2017. Quite remarkably, WWE has lost 1 million viewers since the post-WrestleMania episode of Raw, which did 3.75 million.

The story was even worse for SmackDown Live, which tumbled to 2.17 million viewers, placing it ahead of only episodes in October and November which were up against presidential election debates and coverage.

At this point it is difficult to say whether the numbers drop is down to dissatisfaction with the current direction of the product, disillusionment with the trades made during the Superstar Shakeup, competition from others sports (SmackDown went up against NBA playoffs), or simply natural seasonal decline.


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